About
Dr Md. Safiullah has joined Chanakya National Law University, Patna in March 2020. He is founder and convener of “Centre for Innovation, Incubation & Legal Entrepreneurship”. He has done Ph.D. in Management, thesis titled “Efficacy of Political Advertising – A Study of Indian Elections” from the Indian Institute of Technology (ISM), Dhanbad, MBA with a specialization in Marketing from Birla Institute of Technology Mesra and BBM with a specialization in Business Management from A. N. College, Patna. He qualified UGC-NET in June & December 2012.
He has a blend of Corporate & Academic experience. In the corporate, he worked in Colgate-Palmolive (India) Limited as Customer Development Officer. Before joining Chanakya National Law University, Patna. Dr. Md. Safiullah was working as Assistant Professor in CMS Business School, JAIN (Deemed-to-be University) Bengaluru, Karnataka. Apart from academic responsibilities in CMS Business School, he also served as an internal auditor of CMS Business School, subject coordinator and the members of the Research and Publication Committee.
His research interests are in the area of Big Data, Artificial Intelligence and Machine Learning, Social media (Twitter & Facebook), News media, Political Marketing, and Election Campaign. He has published various research articles in ESCI, ABDC and Scopus indexed journals. His research work has appeared in Asia Pacific Management Review, Int. J. of Business Excellence, Int. J. of Business Forecasting and Marketing Intelligence, Int. J. of Economics and Business Research and in many more. He has presented many research papers in international and national conferences. Dr Md. Safiullah current research investigates how political candidates, political parties, and marketing consultants are using Big data to shape voters electoral choice and how such behaviours’ are explained by psychological factors. He is also reviewer of the Asia Pacific Management Review (Elsevier) and Spanish Journal of Marketing – ESIC (Emerald Insight), Journal of Marketing Communications- Taylor & Francis and many more.
Teaching / Research Experience
- Assistant Professor CNLU Patna March 2020.
- Assistant Professor Jain University January 2019 – March2020
Area of Interest
- Big Data, Artificial Intelligence and Machine Learning.
- Social media (Twitter & Facebook).
- News media.
- Political Marketing, and Election Campaign.
Publications
- Safiullah, M. & Parveen, N. (2022). Big Data, Artificial Intelligence and Machine Learning: A Paradigm Shift in Election Campaign. In Panda, S.K., Mohapatra, R. K., Panda, S & Balamurugan, S. (Eds.), The New Advanced Society: Artificial Intelligence and Industrial Internet of Things Paradigm, (247–262). Wiley Publishing.
- Safiullah, M., Pathak, P., & Singh, S. (2022). The impacts of social media and news media on political marketing: An empirical study of 2014 Indian General Election. Int. J. of Business Excellence. Indexed (Scopus, ABDC Rank-C).
- Parveen, N., & Safiullah, M. (2021). Twitter and radio indicators of election outcomes: a study of Indian elections. International Journal of Economics and Business Research, 22(2-3), 278-289. Indexed (Scopus, ABDC Rank-C).
- Safiullah, M. (2019). Primetime news coverage and electoral harvest-a study of 2014 Indian general election. International Journal of Business Forecasting and Marketing Intelligence, 5(4), 424-432. (Index ABDC-C ).
- Safiullah, M., Pathak, P., Singh, S., & Anshul, A. (2017). Social media as an upcoming tool for political marketing effectiveness. Asia Pacific Management Review, 22(1), 10-15. Indexed (Web of science (ESCI),Thomson Reuter, Scopus, ABDC Rank-C).
- Safiullah, M., Pathak, P., Singh, S., & Anshul, A. (2016). Social Media in Managing Political Advertising: A Study of India. Polish Journal of Management Studies, 13(2), 121-130.Indexed (Web of science (ESCI, Thomson Reuter, Scopus).
- Safiullah, M., Pathak, P., & Singh, S. (2016). Emergence of Social Media and its implications for Public Policy: A study of Delhi Assembly Election 2013. Management Insight, 12(1).Index (UGC’s INFLIBNET).
Conference / Seminar / Workshop
- Safiullah, M. (2022).Generational Gaps in the use of digital Media during election and Generation Engagement in election campaign on Social Networking Site (SNS). Emerging Economy.“Digitalization: A New Age of Business Innovations & Decision Making”. 4th edition, International Conference on Operations Management. May 13 to May 14, 2022. IBS Hyderabad.
- Safiullah. M. and Parveen, N (2020). Twitter and Radio indicators of election outcome – A Study of Indian Election. 4th International conference on “Marketing Challenges in Emerging Markets”. Jan 17 & 18, 2020. IMT Hyderabad.
- Safiullah et al.,(2016). Emergence of Social Media and its implications for public policy: A study of Delhi Assembly election 2013”Presented at International Conference on “Emerging Strides in Innovations & Skill Development- a sustainable Perspective, 20-22 February 2016 at SMS Varanasi’.
- Safiullah et al.,(2016). Area of Research in Political Advertising: A Review, 5th International Management Convention on Global Business: Creating, Performing, and Sustaining. During 15th – 16th January 2016 ASBM, Bhubaneswar’.
- Safiullah et al.,(2013)Quality of B-School in India’’ International Conclave 2013 “Innovations in Engineering & Management”(ICIEM 2013), 22-23 Feb 2013.
- Safiullah et al.,(2013).Indian B-School marketing strategy” International Conclave 2013 “Innovations in Engineering & Management”(ICIEM 2013), 22-23 Feb 2013.
- Safiullal et al.,(2013) Competitive Pressure And Customer Satisfaction In Quality Of Business Schools Boon Or Bane”. 66th All India Commerce conference 2013.
- Safiullah. M (2010). Direct Agriculture marketing” In BIT National Management conclave 2010.
Capacity Building Training Programmes
- Successfully completed Refresher Course in Commerce & Management with Grade “A” from UGC- Human Resource Development Centre Ranchi University, Ranchi. Dated 05/09/2021 to 18/09/2021.
- Successfully completed 1st Faculty Induction Programme (FIP) with Grade “A” from UGC- HRD Center Dr. BabaSaheb Ambedkar Marathwada University, Arungabad, dated 02/09/2020 to 08/10/2020.
- Participated in Management development programme on Multivariate data Analysis, organised by Vinod Gupta School of Management IIT Kharagpur, from June 1-6, 2016.
- Participated in one week certificate course on Research Methodology and data Analysis organised by Department of Management Studies IIT(ISM) Dhanbad, from July 14-18, 2014.
- Participated in ICSSR sponsored Ten days “Capacity Building Programme for Social Sciences on Research Methodology” from 8th to 18th January, 2014 at BIT Mesra, Patna Campus. 2014.
- Participated in EDI/DST government of India sponsored four week “Entrepreneurship Development Programme” from 6th to 28th January, 2014 at BIT Mesra, Patna campus.
Honours / Awards/ Membership
- Received Senior Research Fellowship From MHRD Govt of India from 2016 – 2019
- Received Junior Research fellowship From MHRD Govt of India from 2014-2016 .
- Received Merit – Cum – Means Scholarship from Bihar State Minorities Financial Corporation Limited in MBA programme 2009-2011.
Lifetime member all India Commerce Association B-343
Visiting Faculty/Guest Lectures/Keynote Address
- Speaker in the workshop organized at Centre for Innovation, Incubation & Legal Entrepreneurship( CIILE) CNLU Patna. May 17, 2022.
Other Accomplishments
- Received letter of Appreciation for coordinating track session for research paper presentation at the national conference RIACENPIVC 2019, CMS Business School, JAIN (Deemed-to-be University) Bengaluru, Karnataka.
- Received letter of Appreciation for organizing round table conference on “Quality of B-School in India” in ICIEM 2013.
- Received Letter of Appreciation for organizing Nukkar-Natak ‘Umeed’ for the Help of poorer section of the society from NGO ARTH.
Contact / Email Address
Email : safiullah@cnlu.ac.in
