About
Her Current and Previous Assignments are a Blend of Teaching, Industry and Training
Academia: (PhD & UGC NET, Full Time MBA) Before joining Chanakya National Law University, she was working as Assistant Professor Marketing Management Core PGDM & MMS with Welingkar Institute of Management Development and Research, Mumbai and Assistant Professor Marketing with School of Management, Bennett University Greater Noida. She has a total experience of 7 years in teaching. Has taught different management subjects across different Higher Education Institutions and Universities – Marketing Management, Business Ethics & Corporate Governance, Integrated Marketing Communications, Brand Management, Business Communications, Social Media Marketing and Fundamentals of Management.
Corporate: Handled Wide Gamut of Activities in the field of Brand Management, Corporate Communications, Advertising, Media Handling & PR. Managing all external and internal communication channels like: PR, Media, Website, Brochures, Press Release, Corporate Films, Corporate/ Media Presentation, Corporate Credentials, Annual Report, Feelers, Articles, Circulars, Newsletters, Press Book, Corporate Advertisement, In house Magazine etc., to enhance organization visibility. Conceptualizing and implementing advertising and promotional campaigns. Her last corporate stint before shifting to academia was Manager Corporate Communications with SBI Capital Markets Ltd, Corporate Office Mumbai.
Training Profile: Working as a freelance consultant for training & grooming for Management students & Engineering graduates across different Institutions. and involved as freelance trainer for GMCS/IPCC training orientation program which is a soft skills training program for Chartered Accountants. Also involved in free online consultancy for career advisory & guidance.
Teaching / Research Experience
Area of Interest
- Marketing Management
- Brand Management
- Integrated Marketing Communications
- Business Ethics & Corporate Governance
- Fundamentals of Management
- Sustainable Development
- E-commerce
- Rural Marketing
- Training & Grooming
Publications
- Journal: Spectrum, IRC 2017, JBIMS, Jan-June 2017/Volume V/No. 1/ Article No-26/294-316; ISSN: 2320-7272. Title: Content Comparison of E-commerce Sites in India – A Consumer Perspective.
- Conference Proceedings, 12th SIMSR Global Marketing Conference- New Age Customer Centric Marketing. 12th SIMSRGMC/9-10 Feb, 2017/Article No-53/ 265-269. Title: An Empirical Study on Customer Perception of Content for E-commerce Sites.
- Journal: International Journal of Management Research and Review. IJMRR/ Dec 2013/ Volume 3/Issue 12/Article No-13/3959-3972; ISSN: 2249-7196. Title: Impact of Interactive Internet Media Based DTCA on Awareness of Prescription Drugs.
- Journal: International Journal of Business and Administration Research Review. IJBARR/ Nov-Jan 2014/ Volume 1/Number 2/Article No-14/88-97; ISSN No. 2347 – 856X. Title: Impact of Direct to Consumer Advertising Through Interactive Internet Media on Working Youth for Prescription Drugs.
- Journal: International Journal of Business and Administration Research Review IJBARR/ Jan-March 2014/ Volume 1/Number 3/PG 138-146; ISSN No. 2347 – 856X. Title: Use of Web 2.0 for Direct to Consumer Advertising of Prescription Drugs.
Conference / Seminar / Workshop
Conference Presented
- JBIMS IRC 2017, 7-8 March 2017, Taj Mahal Palace, Mumbai, Research Paper Title: Content (Awarded Best Paper Award for paper presentation in JBIMS IRC 2017, 7-8 March 2017, Mumbai). Comparison of E- commerce Sites in India – A Consumer Perspective.
- 12th SIMSR Global Marketing Conference, 9-10 Feb, 2017, K.J Somaiya, Mumbai, Research Paper Title: An Empirical Study on Customer Perception of Content for E-commerce Sites.
- International Conference on Entrepreneurship, 2012, Research Paper Title: Study of factors affecting entrepreneurship decision.
- International Conference on Entrepreneurship, 2011, Research Paper Title: Factors leading to successful entrepreneurship: A study of small scale enterprises in Navi Mumbai.
- International Conference on Retail, 2011, Research Paper Title: Changing perception of consumers & amp; retailers and its impact on purchase of PLB
Seminar/Workshop Attended
- ICCSR sponsored Research Methodology Workshop during 22nd to 24th March 2018.
- Business Design Conference organized jointly by UsabilityMatters.Org (UMO) and WeSchool on October 8th, 2018.
- Research Methodology and Data Analysis workshop organized by Weschool from March 22 to March 24,2018.
- Leading together, by Mr. Lyndon Rego, Executive Director, African Leadership University on 14 August 2018.
- HPE Discover Forum 2017 | 5 April | JW Marriott Sahar, Mumbai
- 2nd UGC Sponsored Webinar on ” Prevention, Early Treatment and Post Covid Rehabilitation”; HRDC-Gauhati University.
- Webinar unlocking extraordinary insights into brand management – Pearson.
- Marketing Management, 16e by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N Sheth and G. Shainesh Indian Edition launch by Peearson.
- Webinar on the topic entitled Role of Teachers in National Education Policy (NEP): Awareness, Orientation, Challenges and Responses. by IIT Patna.
Capacity Building Training Programmes
Working as a freelance consultant for training & grooming Engineering graduates and Management students across different Institutions for improving their employability Skills and involved as freelance trainer for GMCS/IPCC training orientation program which is a soft skills training program for Chartered Accountants. Also involved in free online consultancy for career advisory & guidance.
Following are some prominent training sessions and workshops conducted by me for different Institutions
- Resume Writing session as a part of Campus to Corporate Series, Alkesh Dinesh Modi Institute of Financial and Management Studies, Mumbai University, 16/11/2019.
- Public Speaking session as a part of Campus to Corporate Series, Fr. Rodrigues Institute of Technology, Mumbai, 26/11/2019.
- Involved in Grooming and Training students for enhancing their employability skills – SIES College of Management Studies & ITM Business School Mumbai.
- One day Communications Skills Workshop at ITM Business School Mumbai – 5. One day Personality Development Workshop at Saboo Sidiqui Polytechnic.
- Part Time Personality Development Trainer with Paradigm Delhi form Feb 2011 to May 2011, conducted training across various Business Schools and Engineering Colleges.
- Involved with IMS Learning Resources Mumbai as freelance trainer for GMCS/IPCC training orientation program which is a soft skills training program for Chartered Accountants.
Honours / Awards/ Membership
- Awarded Best Paper Award for paper presentation in JBIMS IRC 2017, 7-8 March 2017, Mumbai.
- Got special appreciation letter from the Dy. Managing Director, SBI Capital Markets Ltd. Mumbai for publication and design of FY 09 annual report within shoe string budget as Corporate Communications Manager.
- Annual report of the company was awarded Silver Shield by ICAI and SAFA awards (financial reporting).
- Membership of IMS Learning Resources Pvt. Ltd. Mumbai.
Committee Membership at Chanakya National University:
- Placement Coordinator at Chanakya National Law University.
- Core Committee Member of IQAC
- Core Committee Member of Syllabus Committee.
Committee Membership at Welingkar Institute of Management Development and Research, Mumbai:
- Core Committee Member For NAAC.
- Core Committee Member for NBA Audit (Core PGDM).
- Core Committee Member for PGDM Syllabus.
- Core Committee Member for MMS Syllabus
- Visiting Faculty/Guest Lectures/Keynote Address
Visiting Faculty/Guest Lectures/Keynote Address
No Data
Other Accomplishments
- Guest Lecture for Campus to Corporate Series, Alkesh Dinesh Modi Institute of Financial and Management Studies, Mumbai University.
- Welingkar Institute of Research And Development Mumbai , Marketing Roundtable in Foundation Day – Keynote Address.
- Visiting faculty for Brand Management – SVKM’s Narsee Monjee Institute of Management Studies.
- IMS Learning Resources Pvt. Ltd. Mumbai – Guest Lectures /Visiting Faculty for Soft Skill Training as a part of GMCS & IPCC training for CA’s.
- Guest lecture on Research Methodology – Chetana’s R.K. Institute of Management and Research.
- Guest Lecture for Public Speaking Skills, as a part of Campus to Corporate Series, Fr. Rodrigues Institute of Technology, Mumbai.
- Involved in Grooming and Training of students – SIES College of Management Studies Mumbai & ITM Business School Mumbai.
- Communications Skills Workshop at ITM Business School Mumbai.
- Personality Development Workshop at Saboo Sidiqui Polytechnic, Mumbai.
- Freelance Personality Development Trainer – Paradigm Delhi from Feb 2011 to May 2011, conducted training across various Business Schools and Engineering Colleges.
- Guest Lecture for Brand Management – ISM Patna.
Contact / Email Address
Email : shwetavats@cnlu.ac.in
